ShashiSumeet Productions – The Force Changing Indian Television

In 2009, a serial production house called ShashiSumeet Productions started its journey with the launch of the serial Sajan Ghar Jaana Hai. The company, which was the dream of writer Shashi Mittal and writer-director Sumeet Mittal, looked to break into a segment that was dominated by just two to three entertainment production companies. Sumeet Mittal shifted to Mumbai in 1998 and started his journey as an actor. With his hard work, he went on to launch his own production house. On the other hand, Shashi Mittal, married to Sumeet, was a homemaker. But soon she discovered her passion for writing and started writing scripts.

But this production house was determined to make a difference. They wanted to change the monotonous saas-bahu serials that the audience was being fed with fresh and relatable concepts. They adapted to new age media and understood the needs of the young audience. They tasted success with Diya Aur Baati Hum. The show that is the top Hindi serial in India today became an instant hit thanks to its unique content. For the first time it showed a husband who wanted his wife to be more educated than him. The show struck a chord with the audience and soon ShashiSumeet Productions tasted success. The production house has also produced shows for channels like Colors TV, Zee TV, NDTV Imagine, Star Plus, Life OK and Sony Entertainment Television. Its range of other serials includes Dil Ki Nazar Se Khoobsurat, Punar Vivah 1& 2, Kairi, Main Lakshmi Tere Aangan Ki, etc. They have ruled the world of television as skilled visualisers and have created sequences that always remain with the audience long after the episode is aired.

ShashiSumeet Productions led wall rental is all ready to climb the ladder of success and explore the arena of cinema by launching films in Hindi and Marathi soon. The company has kept a track of the changing trends in regional cinema and looks to serve something new to the audience yet again.

The production house also understands the significance of commercials and the potential of the commercials industry. Keeping this in mind, the company is ready to venture into the field of television commercials and is soon going to introduce them to the Indian audience. The project is still in its development stage – but the company, known for its unique content, already looks like a major threat to other TV commercials production companies. One can expect a fresh approach to commercials when it comes to ShashiSumeet Productions.

The production house has set its eyes on becoming the leading media content creator and deliver quality content to its audience. In fact, with every step that the company takes, it looks like Indian television is destined to see another new chapter of creativity!


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